Gilbert Hill, director at OneTrust Technology is a speaker at the GDPR Conference Europe on 27th April. Mr Hill will be examining the relationship between Data Protection compliance and the role of the web as pre-eminent platform of information exchange, marketing and commerce. How did this come about, what does GDRP change and what’s coming down the road? focus on 3 flashpoints: Cookies and the law, GDPR and the web.
Cookies and the law
The relationship between the web and Data Protection compliance started about 5 years back with the EU Cookie Laws. Working in the web industry I thought of cookies simply as tools, small snippets of code which ‘make the web work’ in terms of website personalisation.
The cookie laws were the stimulus for me and many others to learn about the way cookies are used to profile and track users in the field of behavioural advertising. This started a wave of regulation and awareness which is growing, and moving in only one direction – greater oversight of the web, digital marketing and e-commerce. If you’re a responsible, connected company or organisation, this is a good thing!
Where the cookies can be seen as a dress rehearsal for the task of getting serious about web governance, then GDPR is the sweeping, pan-European ‘real deal ‘.
GDPR is dense and complex, precisely because it’s the closest thing the world has right now to a framework for the ethical capture, management and use of personal data, much of it gathered via the web.
With GDPR, the penalties for not getting with the program on web are very high, both financially and in terms of brand.
In 2017, with the imminent arrival of pieces of legislation like the ePrivacy Regulation, harmonised with GDPR, we’re seeing lawmakers hone in on and fine-tune their compliance requirements for the web.
If you have a website, and may already have done a cookie audit, display a cookie banner or offer a privacy notice, then this needs to be seen as only the first, not final step in an ongoing program of web compliance with the GDPR.
GDPR is not a January gym membership. It’s a one-in-a-lifetime opportunity to align your business goals and process with the greatest shift in direction of travel since the birth of the web – doing the right thing.
The GDPR conference takes place on 27th April. For more information visit www.gdprconference.eu.