The General Data Protection Regulation (GDPR) comes into effect across Europe in May 2018 and will apply to the UK despite Brexit. As this is a ‘regulation’ rather than a ‘directive’ it is binding and effectively forms part of UK law as soon as it comes into force.
GDPR will apply to every organisation in the EU and any organization holding data that belongs to an EU citizen.
If you are involved in any aspect of digital marketing this regulation will affect you!
In particular GDPR will impact marketing in the following ways
What should you do now?
The GDPR is the biggest change in data protection ever to occur in the UK and will require major changes in the way both large and small companies work.
We are running a series of events with expert speakers providing information, insight and advice to help organisations understand their obligations and the opportunities.
Our first event has already sold out and there are limited places left at our next event.
Click here to find out more.
Ignoring the regulation until it's too late could be a costly mistake – fines imposed can be 4% of turnover or 20 Million Euro.